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Ryan Rodden is an SEO expert and heavy metal musician. With over a decade of experience in internet marketing and web development, Ryan has amassed a tremendous amount of experience working with clients in e-commerce, blogging, service industries and music. Ryan is the founder of WitBlade, a Philadelphia SEO company specializing in website marketing and online advertising. Learn more at http://witblade.com/services/seo.
Today I was exploring some keyword ideas related to Halloween costumes. In past years, this had been an interesting but competitive niche to go after if you were an affiliate marketer or provided marketing services to retailers.
Halloween searches explode starting in September and into October, for obvious reasons. In the past, most people search “halloween costumes,” “adult halloween costumes,” “halloween costumes for women”, etc. in order to find something specific. This would result in a t...
All of that Schema Might Pay Off…
Google appears to be showing Rich Cards now for sites using markup for NewsArticle.
I simply typed “dentist” into the search bar and was provided with the following examples, all with NewsArticle Markup (some which are even returning errors):
I’ve yet to find a live example, but the Structured Data Testing Tool also shows a “Preview” window to see what your LocalBusiness markup would look like as a Rich Card:
This preview window is similar to the recently rel...
Trump’s online marketing team was on point during the presidential campaign.
Regardless of how you voted, I’ll present a fun case in point.
During the third presidential debate, Hillary Clinton instructed millions of people to Google “Donald Trump Iraq.”
And boy did they.
Now, as someone who does SEO day in and day out, this immediately sent a shockwave through my brain. The first thing I think is “how can I somehow get a piece of that traffic.”
I did what I always do in this situation which ...
So it comes time to Google gift ideas for your dad’s birthday.
You open your browser and start firing away with keywords and questions on what to buy.
As you make your way through the search results, you can’t help but notice that some of them seem to stand out in eye-popping fashion…
With all of the options on the table, this one clearly draws your eye, like a clear dark desert sky.
Well, this one’s rated five stars… *Click*
The listing gave you extra information to consider before you even ...
I often argue that SEO services are actually “web presence” services.
The point of any good search campaign is too establish an authoritative presence that Google/Bing/Yahoo simply can’t ignore.
Most businesses focus on one thing – their company website.
In today’s web, that can be a critical mistake as there is a tremendous opportunity to appear seemingly everywhere, just like Varys from Game of Thrones.
Yes, the main asset is critical and important. You own it. It should be the center of ev...
Back in the fall it was revealed that Google developed a new ranking tool/algorithm component called “Rank Brain” that would enhance the machine learning factor when it comes to determining where a website should rank.
In February of 2016 it was announced that Amit Singhal would be stepping down as head of search at Google, replaced by John Giannandrea who is their go-to guy for artificial intelligence.
And as we head into the spring of 2016, it is becoming more and more clear that this appea...
If your website or online business does not dedicate a portion of its marketing budget toward the following trends in SEO, you are making a terrible mistake.
We all know that technology has taken over nearly every part of our daily lives. You can shop on Amazon, write an email, and find the nearest dry cleaning service all within thirty seconds. Mobile technology completely dominates the landscape because these devices are almost always within arms reach.
Some people might consider this the e...
Many people approach me with the idea to create a get rich quick scheme or lead generation site that brings in a mountain of leads or steals all of the thunder from the competition.
The reality of today’s internet marketing world is that only hard work and authority will consistently reap benefits over the long haul unless you venture into the realm of “gray” or “black” hat. Even then, you are adding an element of risk to your business that doesn’t necessarily need to be there.
When you build...